Inspiring And Enabling People
To Make A Difference
I’m going to keep this short and to the point, people are struggling with social media! Here’s a short list of the issues that emerged from my survey of over 1000 people on LinkedIn, Ecademy and Facebook (and a few people offline -see if you can spot the sample quote):
- “My social media addiction is taking over my life”
- “I’m struggling to separate my business life from my private life – should I even try?”
- “I can’t find the good stuff on my timelines.”
- “It’s not ‘Facebook’, it’s ‘Wastebook'; I’m not interested in running a Farm!”
- “Building a following on Twitter takes too much time, the ROI is not proven and most of the time it’s just noise.”
- “I know there’s value in LinkedIn but who’s got the time to do that and work a full-time job?”
- “I worry if I should be “connecting”, “liking” and “following” more. I don’t like to offend people but I also want to focus on my real friends.”
- “Social media alerts distract me all the time, but I really want to keep up and it only takes seconds. I know those add up though!”
- “Haven’t these people got work to do?”
The last time I conducted a survey like this was in 2002 when I wrote my first book on time management, and then the issue was email. Interestingly, the main solution we offered then is applicable today to those struggling with social media – you need to have a strategy and do your best to stick to it. Unless your business is social media, then it is either part of your marketing mix or it’s how you interact with your network socially and therefore it has a place and a time.
Unless or until social media is part of your marketing approach, half the amount of time you schedulefor social media. As was discussed in the blog about the No.3 Time Challenge – Work Life Balance; most things take twice as long as you expect (and interacting with your online networks is potentially even more absorbing), so give yourself a chance to have some time left over for the people and activities in your personal life. Now, some of those important people and fun activities may also be online, but if they are, be careful not to lump together, mentally, the time spent loading up photos for your family across the world with the networking conversations you are having within your communities. Just because you use the same platform for these activities does not mean to say they are the same. AND, if your loved ones are in the same room as you, it is even more important to schedule your social media time so that you can be present for them. This is one area where multi-tasking just doesn’t work!
Now, I need some of that heartbeat soundtrack they use on all of the TV talent shows.
Your No.1 Time Challenge IS…bump, bump…bump, bump…
…going to be revealed on Tuesday April 26th!
I know that many of you are heading into spring break and I don’t want you to miss a thing. I’ve also got a family I want to be present for so, apart from helping anyone joining us in the Mastering Time Club, I’ll see you all in 10 days time.